Customer Insight Magazine

Winter 2019/20

New decade, new issue of Customer Insight Magazine! Although the New Year may seem like a distant memory, we're really pleased to bring you the first issue of 2020 and we've got some fantastic articles for you. From features on how Artificial Intelligence deals with language and visual thinking for customer centricity, to driver analysis and how to get the most out of working with a research agency, we've got a packed issue. Read online or download your free PDF copy.

In this issue, we take a look at AI and it's uses in customer experience and training robots to deal with language as it’s really used. Stuart Young explains the importance the importance of visual thinking and we talk through the pros and cons of several of the statistical techniques that all go by the name “driver analysis”.

In a packed issue we also have articles on how to use qualitative insight to get under the surface of what customers tell you, a review of The Customer Catalyst, TLF founder Nigel Hill on our enduring gullibility, and Rachel Allen continues her series on what organisations can do to get the most out of working with a research agency. And more!

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