In "Construction, Who to Interview" we explore one of the most common reasons customer research fails in the construction sector: organisations are simply not talking to the right people to inform the decisions they need to make.

The "customer" is rarely a single role, and instead spans a complex network of decision-makers, influencers, users, specifiers and end customers across the full lifecycle of a project.

Beyond who to interview, the guide shows how customer insight should be used: translating business questions into effective research, balancing tactical feedback with strategic relationship insight, and feeding learning back into decisions at every level of the organisation. If you work in the construction supply chain this download offers a clear, experience-led way to rethink who you listen to, what you ask, and how insight should shape strategy, operations and long-term customer relationships.

Net Promoter Score (NPS) is a popular measure in many sectors, and is often treated as a de facto standard in customer research, one simple methodology that works the same for everyone. If only it were that simple!

If you work in the construction sector, there are some important considerations that determine whether to use NPS as your measure, and how you should use it. In this brief article, we detail the key things to bear in mind.