Construction: Why Customers Choose You (And Why They Don't)
Free
Go beyond OTIF to understand the real drivers of buying decisions in construction. We’ll explore what matters to specifiers, contractors and distributors, the role of trust and relationships, and how to uncover hidden decision criteria. Gain insight to strengthen propositions, improve bidding and differentiate more effectively.
Join us on Wednesday 3rd June 2026 at 11am for this free 30 minute webinar.
Register for your free place now.
Webinar host:
Stephen Hampshire
Client Manager @ TLF Research
After 25 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.
Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.
Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.
On-Demand Webinars
Webinar
Construction: Customer Research - Who to interview?
Architects, specifiers, contractors, suppliers, manufacturers, the list goes on - a common challenge for customer research within the construction sector is deciding who to interview. Who can give you the actionable insight you need to drive positive change? While the right answ...
Webinar
Essentials: The Lens of the Customer
Shift your perspective to see through the eyes of your customers. This webinar dives into techniques for understanding customers better, mapping customer journeys, identifying pain points, and uncovering unmet needs. Learn how to gather qualitative insights that empower your or...
Webinar
5 Ways to... Level Up Your Customer Insight
In this webinar we'll explore five strategies to enhance your understanding of customers. It's not necessarily about using the latest technologies (although that can help), but about getting the right insight in the right place to enable decisions and drive change. On the webina...
Webinar
The Perfect Customer Experience
Do your people understand how their decisions and behaviours impact the customer experience? Often we focus on getting the individual parts right, but it’s only when we get every element lined up that we can deliver truly memorable experiences. In this webinar we’ll cover: Memory...
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