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Segmentation Strategy

Not all customers want the same thing, but what are you doing about that?

You need this if:

Most organisations have a chequered history of rushed, under-used, and poorly implemented approaches to segmentation. We can help you find the approach that works for your business, and communicate it in a way that makes sense.

What we do:

Week 0: Kick off and information-gathering questionnaire

Week 1: Engage with stakeholders, review existing data/segmentations

Week 2: Segmentation workshops with staff

Weeks 3-5: Qualitative and/or quantitative research

Week 6: Analysis & segmentation/persona model development

Week 7: Final debrief and reporting

what you get:

Segmentation Model

With implementation guide

Segment/Persona Guide

For staff

Full Report

Get in touch

If your current segmentation isn't earning its keep, please get in touch. We will work with you to build a model your teams understand and apply day to day.

Contact us

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