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CX Insight Framework Design

Understanding customers is not about a survey, it’s about a planned programme of research giving you the right insight in the right places.

You need this if:

Most organisations have a customer insight programme in place, but these have often evolved in response to immediate needs, and frequently bloated over time whilst leaving gaps and potential biases. We’ll review it all, recommend the best metrics and methodologies, and work with you to design a research programme that’s fit for the decision needs of the future.

What we do:

Week 0: Kick off and information-gathering questionnaire

Week 1-2: Engage with senior stakeholders

Week 1-2: Review existing programmes, questionnaires, reports, etc.

Week 3: Synthesis

Week 4: Final debrief and reporting

what you get:

Detailed Research Programme Outline

Including best practice advice on metrics, methodology, timing, response rates, qual/quant mix, reporting, etc

Full report

With detailed commentary and recommendations

Get in touch

Get in touch to discuss how we can help you design a research programme that gives you the right insight, in the right places, at the right time.

Contact us

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