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Customer Immersion
Insight is vital, but hearing from customers first hand can be even more powerful.
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You need this if:
A good research agency will help you to understand customers, but it’s important not to lose your own connection to the customer experience. Customer immersion (or customer closeness) is a way to bring the impact and depth of qualitative research into your organisation and share it with your people.
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What we do:
Week 0: Kick off
Week 1-2: Programme design & recruitment
Week 3-4: Customer immersion sessions
Week 5: Wrap-up debrief
what you get:
Customer Immersion Event
A customer immersion event tailored to the needs of your team
Outputs
Such as VoxPops, workshop summaries, persona development, etc.
Get in touch
Nothing builds empathy like hearing directly from customers. Get in touch to discuss how we can help you bring that experience into your organisation.
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