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Proposition Development

To succeed you need a proposition that will attract the right customers.

You need this if:

Whatever stage you’re at with proposition development, we can help make sure it’s going to meet the needs of customers. We’re not talking about rubber-stamp validation, but deep qualitative work to understand customer needs in context, realistic proposition testing, and robust feedback.

What we do:

Week 0: Kick off

Week 1-2: Qualitative ethnographic work with customers

Week 3-4: Proposition concept development with you

Week 5-6: Proposition testing with customers

Week 7: Final debrief and reporting

what you get:

Proposition Descriptions

With testing feedback

Internal Positioning Deck

To share with colleagues

Full report

With recommendations

Get in touch

Every proposition starts somewhere different. Get in touch to tell us where you're at, and we'll talk through how our approach could help you get to a proposition that's genuinely built around what your customers need.

Contact us

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