Thursday 28th November 2019 - 09:15-16:30
Stories are the most effective way to engage, move, and persuade. Whether it’s a board presentation, internal comms, or customer feedback, building storytelling techniques into reporting and communication is the best way to make insights memorable.
People are natural storytellers, but when it comes to business communication it’s often difficult to see how to apply those talents to the messages we need to convey.
In this workshop we’ll work through a series of exercises to help you craft your own story (complete with hero, key messages, conflict, and payoff). Along the way we’ll discuss the theories that support effective storytelling, and showcase a range of techniques and examples you can use.
Free: 50 ways to tell your customer story
Every delegate will receive a free pack of our Customer Insight Playbook. These cards contain 50 techniques you can use to plan and tell your stories, from data visualisation to VoxPop videos. Use them as a quick reference, or to challenge yourself to try something completely different for your next story.
Free: pack of storytelling examples
As well as the examples covered during the day, all delegates will leave with a TLF Storytelling pack full of examples of communications which have effectively driven change. These examples are drawn from organisations across a range of sectors, and with a host of different challenges.
A full-day interactive workshop, with exercises throughout.
1. Why Storytelling?
Stories are about change. We’ll explain why stories are such an effective tool for communication and persuasion.
2. The Shape of Stories
A number of different models have been used to describe the shape and structure of stories. We’ll review a few, and highlight the parts that are important for business storytelling.
Getting your audience’s attention is the first, and arguably most important, battle. We’ll look at effective hooks for different types of audience.
4. Building contrasts ("what is" vs. "what could be"))
If you’re trying to persuade your audience to make a change (and you should be), then you need to convince them it’s worthwhile. Winning the right combination of hearts and minds for your audience is crucial.
5. Visual storytelling
Stories are not just about words. We’ll look at the evidence for the importance of the visual in storytelling, and review key techniques.
6. Stories and play
Stories don’t have to be one-way. Inviting participation from your audience is a powerful way to engage their attention, and to involve them emotionally.
7. The payoff
All of your hard work is for nothing unless your story has a clear payoff – the audience has to know what they need to do to get to where they want to get to.
Venue: London etc.venues - Victoria One Drummond Gate Victoria London SW1V 2QQ
Watch this short video to find out more about storytelling at TLF Resarch.