What is trust, can you measure it, and do you need to in order to understand your customer relationships properly? In this episode Greg and Stephen talk about our webinar “Measuring Trust” and why trust is crucial to predicting how customers will react when things go wrong.
You may also be interested in
Trust is a driver of loyalty but do we always know the best way of quantifying how much customers trust us? Stephen Hampshire gives an overview of this complex topic. He'll start by giving you an introduction to the theory and practice of understanding Trust and then will look a...
Using Online Communities For Qualitative Research
Online customer research offers you a flexible approach to connect with your customers and online communities offer an engaging platform to undertake a range of qualitative research. Online communities can sometimes be more cost effective than focus groups and allow for a much d...
Customer Insight Magazine
Customer Insight magazine is our quarterly magazine - Created and published in house it is a home for longer features, case studies, and latest thinking on customer experience and insight. All designed to inform, stimulate, and sometimes to provoke. We hope you enjoy reading it ...
Finding & Telling Your Customer Insight Story
Do you struggle to find the key pieces of customer insight from your research? We’ve all been there with really detailed presentations that provide a wealth of useful information, but the key takeaways can be lost. In this webinar we talk through techniques for finding the insigh...