How To Interpret Data And What To Do With It


You’ve run a customer survey, or perhaps you’ve been running one for years, and you have lots of data about customer needs, expectations, and attitudes. What now? Using research data well is not simply a matter of running off some mean scores and percentages, and it’s not something you can trust software to do automatically, it needs an experienced hand to make good decisions about what to do with the data, and how best to present it to drive action.

In this webinar we’ll look at:

  • Analysis to generate insight

  • The role of interpretation and triangulation

  • Making links to other data and knowledge

  • Telling your data story

Register for your free place now.

Watch Webinar

Webinar host:

Stephen Hampshire

Client Manager @ TLF Research

After 23 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.

Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.

Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.