/f/131443/3073x2041/99a1f24631/5-ways-to-use-your-customer-survey-results-to-improve-the-customer-experience-feature.png)
/f/131443/1617x1027/a52d255102/tsm-benchmarking-reports-feature.png)
/f/131443/640x422/c90e3b081d/research-to-inform-strategy.jpg)
/f/131443/1962x1135/e8f74f1bf6/customer-research-review.png)
/f/131443/640x422/150c01c05c/4-interpreting-data.jpg)
How To Interpret Data And What To Do With It
Free
You’ve run a customer survey, or perhaps you’ve been running one for years, and you have lots of data about customer needs, expectations, and attitudes. What now? Using research data well is not simply a matter of running off some mean scores and percentages, and it’s not something you can trust software to do automatically, it needs an experienced hand to make good decisions about what to do with the data, and how best to present it to drive action.
In this webinar we’ll look at:
Analysis to generate insight
The role of interpretation and triangulation
Making links to other data and knowledge
Telling your data story
Register for your free place now.
/f/131443/1280x720/0b26b7a91b/stephen.png)
Webinar host:
Stephen Hampshire
Client Manager @ TLF Research
After 23 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.
Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.
Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.
You may also be interested in
Training Course
/f/131443/511x511/1b72408a0e/storytelling-with-data-thumbnail-on-demand.png)
Storytelling With Data - On-Demand Online Course
“Storytelling” is a much-abused word, but the truth is that using a story-driven approach to reporting can make all the difference to how engaging your data is. Finding and telling good stories will help you get attention, make your reporting more engaging for your audience, and ...
Book Review
/f/131443/1053x1052/b3f12678e8/book-review-designing-with-data.jpg)
Designing With Data
Review in a nutshell. Excellent primer on the key principles of accurate and effective data presentation. Useful summary of the graphical toolkit available to designers. Lacks focus on the importance of getting the right data in the first place.
Magazine
How to Write a One Page Results Summary
A punchy one page results summary can make all the difference to the way your research lands. In this article we look at some top tips for writing yours.
/f/131443/1000x1000/43cf6e6222/cx-tools-shop-customer-insight-playbook.jpg)
The Customer Insight Playbook - Storytelling Cards
These cards are going to give you 50 ways to tell your customer story!