In-house Training: Customer Journey Mapping

Our in-house customer journey mapping training brings the knowledge of our gold standard approach to mapping the customer journey direct to your team.

We'll take you through the essentials of this incredibly powerful tool. Using real life examples and case studies to reinforce the theory, attendees will leave with an understanding on how to implement Customer Journey Mapping within your organisation.

Pricing starts from £1,800. Enquire now for a personalised quote.

Enquire Now

What does the training cover?

The training begins with the questions 'what is customer journey mapping?' and 'why do you need to do it?' to give an outline of the theory behind Customer Journey Mapping.

We'll then dive into explaining our gold standard approach to mapping the customer journey:

  • Stakeholder Engagement

  • Explore & Understand

  • The Internal View

  • Measure & Track

  • Plan & Act

  • Storytelling

We'll discuss the different stages and how to make these work for your organisation. Throughout each stage we'll take you through real life examples and case studies that highlight the importance of each one.

There will be time for your team to get involved as we run practical workshop sessions (for example to identify journeys you need to map within your organisation).

Your team will leave the session with an understanding of customer journey mapping that will allow them to plan your own project.

Before we define exactly what your training will cover, we'll go through your requirements with you and create a dedicated training plan.

Key Details

Pricing starts at £1,800 (+VAT)
Customer Journey Mapping Theory
Real Life Examples & Case Studies
Combining the customer & internal view
Customer Journey Mapping Resources
Interactive workshops
Multiple Delivery Methods
Expert Tutor

In-house Training Options

The exact training you receive will depend on your requirements, but we have a range of options available to choose from, including:

  • In-house workshops. Delivered at a location of your choosing, with no limit on how many delegates can attend. Content can be tailored depending on your specific needs.

  • Virtual training sessions delivered on your platform of choice. We've developed training that takes full advantage of the features of the latest virtual meeting software.

  • Group online course. If you have a larger team that requires training, we can run a dedicated group version of our online course which will include live online sessions with the tutor to reinforce the learning and cover how this will work in practice at your organisation.

  • Hybrid online and in-house workshops. Some clients choose to a combination of the online course and in person workshops.

Sound interesting?

Complete our short online form or book a meeting online, and a member of the team will be in touch to discuss your training requirements.

Your Tutor:

Stephen Hampshire

Client Manager @ TLF Research

After 23 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.

Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.

Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.

"Stephen Hampshire is a fantastic guide along the path of customer journey mapping. Fantastic bite sized sessions in a variety of formats. I would really recommend this training!"

TLF Research Training Survey 2023

Get in touch

Get in touch to find out more about our training and how we can help you gain an in-depth understanding of your customers today.