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THE BUSINESS CASE FOR CUSTOMER INSIGHT

We believe customer insight is an essential part of building a world class customer experience, but we know that selling the concept of customer insight research to internal stakeholders can sometimes be a challenge. With different departments pushing for resource and budget, how do you make the case to invest?

In this webinar, we'll talk through the essential things to include in a business case and how to make a compelling argument for investment in a customer insight programme.

You can watch this webinar on demand. Fill in the short form and you'll get access to the recording straight away.

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Webinar host:

Greg Roche

Client Director @ TLF Research

Greg is one of the UK’s leading experts in helping organisations to use customer satisfaction surveys to improve the customer experience. He has extensive experience of working with many blue chip clients across a wide range of sectors. Greg is results orientated and is passionate about helping organisation drive change from their research programmes.

Greg is a frequent speaker at conferences, author of articles and books, and a regular host of webinars and our podcast. He’s also proud to have recently received research awards and a Business Excellence Award.

Outside of work he is a big sports fan, following Huddersfield Giants in Rugby League, Liverpool FC in the Premier League and Philadelphia Eagles in the NFL. He also spends most of his time trying to be a great parent!

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