B2B: Onboarding, Acquisition and Exiting Customer Surveys


Does your insight cover the full customer experience, or just part of it?

On this webinar, Greg Roche explains how using customer surveys at key touchpoints can improve your understanding of what customer really think of your business.

He'll discuss how B2B onboarding surveys can provide a great first impression and help successfully embed new customers, while exit surveys can help you understand why clients are leaving your business, the lessons that can be learned from them, and the likelihood that that may return again in the future.

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Webinar host:

Greg Roche

Client Director @ TLF Research

Greg is one of the UK’s leading experts in helping organisations to use customer satisfaction surveys to improve the customer experience. He has extensive experience of working with many blue chip clients across a wide range of sectors. Greg is results orientated and is passionate about helping organisation drive change from their research programmes.

Greg is a frequent speaker at conferences, author of articles and books, and a regular host of webinars and our podcast. He’s also proud to have recently received research awards and a Business Excellence Award.

Outside of work he is a big sports fan, following Huddersfield Giants in Rugby League, Liverpool FC in the Premier League and Philadelphia Eagles in the NFL. He also spends most of his time trying to be a great parent!