The One Page Results Summary...How To Do It?
Sharing the results of customer research can be challenging. As researchers we love detailed presentations, with lots of charts and graphs, but this view of the results would not work for everyone. When it comes to sharing the right results to right people - One size does not fit all.
Client Manager @ TLF Research
After 23 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.
Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.
Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.
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News & Opinion
Telling your research story - 5 questions you need to ask yourself
In this article TLF Research Client Manager Stephen Hampshire shares his thoughts on storytelling in customer research. The word “storytelling” may be the most abused buzzword in the research industry and, let me tell you, that is a competitive field.
Finding & Telling Your Customer Insight Story
Do you struggle to find the key pieces of customer insight from your research? We’ve all been there with really detailed presentations that provide a wealth of useful information, but the key takeaways can be lost. In this webinar we talk through techniques for finding the insigh...
The Customer Insight Playbook - Storytelling Cards
These cards are going to give you 50 ways to tell your customer story!
Mitie’s NPS Success Story
Based on the Spring 2021 Customer Insight Magazine feature article, Greg and Stephen talk about the lessons we can all draw from Mitie’s story, and mostly avoid getting drawn into a discussion about the questionable benefits of tender.