How To Guides

Our 'How To...' guides cover a range of customer research subjects and aim to give you a practical guide to using tools and techniques that will help you understand your customers.

Search the guides below to download a PDF copy.

We'll be creating new guides on a regular basis, so please sign up to our newsletter to keep up to date with the latest subjects, and let us know if there’s something you’d like us to cover.

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Send us a message if you would like to learn more about any of guides or customer research best practice.