How To Guides
Our 'How To...' guides cover a range of customer research subjects and aim to give you a practical guide to using tools and techniques that will help you understand your customers.
Search the guides below to download a PDF copy.
We'll be creating new guides on a regular basis, so please sign up to our newsletter to keep up to date with the latest subjects, and let us know if there’s something you’d like us to cover.
Our latest guides
Download a PDF copy of our latest How To... Guides or search our CX Insights Hub for more helpful content.
How To Calculate a Customer Satisfaction Index CSI
How To Plan and Conduct a Qualitative Depth Interview
How To Make Jitter Plots In Excel
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We are TLF, a customer experience research company that has been designing tailored customer experience and market research programmes for over 20 years.
On Demand Webinars
Over the last 5 years we’ve delivered hundreds of free to attend webinars to thousands of delegates. The webinars cover a wide range of customer experience and research related subjects, . Our on-demand webinars are the recordings from some of the most popular subjects.
Customer Insight Magazine
Customer Insight magazine is our quarterly magazine - Created and published in house it is a home for longer features, case studies, and latest thinking on customer experience and insight. All designed to inform, stimulate, and sometimes to provoke. We hope you enjoy reading it ...
Storytelling With Data - On-Demand Online Course
“Storytelling” is a much-abused word, but the truth is that using a story-driven approach to reporting can make all the difference to how engaging your data is. Finding and telling good stories will help you get attention, make your reporting more engaging for your audience, and ...
Want to Know More?
Send us a message if you would like to learn more about any of guides or customer research best practice.